Rethinking the way the world uses plastics

the first readymade, customizable refill solution

The end of the single-use era


Plastics are choking our planet – and it's time we cut them out. By refilling products we can reduce plastics in retail by 97%, resulting in a major drop in plastic waste. But refilling options can be inefficient and costly, with a massive impact on supply chains. Not anymore: we've launched the world's first fully optimized refilling station. Ideal for companies, friendly for consumers and good to the planet.

Here’s how it works


Click into the dispenser in a jiffy. Any packaging will suit. The smart cap makes sure there’s only one fit for a perfect refill.


Easy does it with our user-friendly touch screen interface. Customers pick their products and quantities with a finger tap or two. The smart cap's RFID tag ensures that the right product enters the right container. No mix-ups here!


The dispensing process is fully-automated. The station stays clean with the help of our smart system, preventing any spilling or overfilling.


When a refilled package is removed from the machine, the SmartSeal valve automatically closes. Designed to withstand up to 200kg, no product will leak on its way home – rest assured.


From washing detergent to hand soap: there's a dispenser to suit every product. With the right one attached, it's easier than ever for customers to dispense what they need. No more messy accidents!

pollution? pass.

Meet the world-changers

These companies already joined the refill revolution

United Kingdom


United Kingdom, Latin America, North America


Is your brand next?

From a refill pilot to a nationwide rollout: we have the tools to get you up-and-running. Join our plastic-reducing revolution today.

I'm in.

do something drastic, cut the plastic.

Our stations are...
  • Easy

    Full control with a user-friendly, customizable software platform.

  • Convenient

    Dispensing is fully automatic.

  • Safe

    Only the right product can be selected, thanks to an RFID tag.

  • Clean

    No risk of overfilling or spilling in the dispensing process.

  • Closed

    SmartSeal valve-technology prevents any potential leaks.

  • Cost Saving

    A cost-conscious refill solution for brands, retailers and consumers.


Less retail packaging

We are werefill


Located in the technical epicenter of the Netherlands, we're a young team of groundbreaking technicians who take smart solutions and positive change seriously. We want change that's better for brands, retailers, consumers and most importantly, for our beloved planet. We’re constantly rethinking the way the world uses plastics. Our optimized refill station is a great first step – but what about tomorrow? We never stop brainstorming new technical solutions, always for the better.


The process at our stations is optimized from A to Z, eliminating bumps on the road to a refill – from a user-friendly interface to a leak-free smart closure nozzle. There’s no limits on packaging shape: we design for your needs with your consumer in mind. We make refilling a product a piece of cake (or just a liter of shampoo).


Planet Earth is screaming for a reduction in plastic waste – and we're yelling back louder with our solutions for change. We believe in a future where the word ‘plastic’ is forgotten, where the world is singing, not screaming. That’s why we innovate disruptive solutions to cut out plastic, one day at a time.

We're partnering with

  • Algramo logo
  • Fuji Seal logo
  • Smart Seal logo

WeRefill. you too?